How Superfoods Company managed over 200,000 subscribers with natural superfood tablets, competitive pricing, and Chargebee.
|Finance||Stripe, Chargebee, Paypal, Quickbooks|
|Sales & Marketing||Zendesk, Mailchimp, Facebook, Amazon.com|
Paul Kapsner, Director of Finance at Superfoods Company says, “We want to incentivize add-on purchases to customer subscriptions. Our customers should be able to mix, match, and add coffee creamers, coffee pods, or apple cider vinegar gummies based on their preferences. This strategy should work in the interest of our customers as well as increase our average order value(AOV) without us having to invest in digital ads to acquire new customers for our family of products. We already have them!”
On a scale of 1 to 10, Paul rates the difficulty of ‘making witty pricing changes’ a 2 or 3. He shares “Our philosophy as a company is to not spend months deciding the right price prior to launching a new product. We go with what we think makes sense initially and then use the Chargebee platform to A/B test and decide on the optimal price. Chargebee enables us to roll out a new pricing experiment in 30 minutes. We're also allowed to make mistakes and find the right pricing point that suits our customer segments."