What exactly is involuntary churn, and why treat it separately?
Voluntary churn is a customer deciding to leave. Involuntary churn is a customer losing access because a payment failed: an expired card, a funds gap, an over-cautious issuer. They wanted to stay. It's the churn worth fixing first: it needs better retry decisions, not a win-back campaign.
Revive or Smart Dunning: how do we choose?
You don't have to choose forever. Smart Dunning is the engine you configure once and fully control: dunning period, retry logic, reminder emails, final actions. Revive replaces retry logic with a model deciding per transaction from 200+ signals. Switching either way is a setting, not a project.
We already have dunning configured in Chargebee. What changes?
Nothing breaks. Your dunning period, reminders, Pay Now links, and final actions keep running. Revive changes one thing: instead of a fixed retry clock, each retry is timed and chosen per transaction by a model reading 200+ signals. Same process, sharper decision-maker inside it.
How is this different from the retry logic in our gateway?
A gateway sees only the charge. It doesn't know whether this is the first attempt or the fourth on the same invoice, what plan the customer is on, or when their account is typically funded. That context lives in billing, which is where Revive is built. Different vantage point, different decisions.
Can we layer our own retry rules on top of Revive?
You set the boundaries: dunning period, retry ceiling, final actions. Revive operates strictly inside them. Hand-coded rules on top of the model aren't supported, deliberately: fixed rules degrade its performance. You control the guardrails; the model controls the timing.
What if it underperforms for us?
Guardrails are built in: adherence to industry retry limits and your dunning window, automatic adaptation to gateway guidance on when not to retry, and monitoring for dips in recovery rates. If you want out, switching back to Smart Dunning is one setting, with no code in either direction.
Which gateways and payment methods does Revive support today?
Stripe and Braintree today, with additional gateway support coming. Payments outside Revive's coverage continue to be recovered by Smart Dunning. Nothing falls through.
What visibility do we get into performance?
A dedicated dashboard tracks recovery rates, revenue recovered, and trends by payment method and gateway, alongside the subscriptions and invoices the payments belong to. Pair it with Chargebee Reveal for diagnostics across your entire payment stack.
How do we get access?
Revive is available for Chargebee Billing customers. Book a demo and we'll walk through your current recovery rates and what the model can do on your traffic.