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Product Catalog 2.0
Variant Pricing lets you set different prices for various user segments, making it a powerful tool to optimize pricing at the segment level and maximize conversion and revenue. This feature helps you manage multiple price variations of a product or service based on variables such as geography, acquisition channel (for example, website or email), product attributes (such as t-shirt size), partners, and more—all within a single item (plan, addon, or charge) in the Product Catalog.
With Variant Pricing, you can:
Price Variants help you create variations of the same plan or addon for the same currency and billing frequency combinations. A price variant is a unique identifier that lets you differentiate Price Points with the same billing currency and frequency. You can attach a single price variant to Price Points across multiple plans, addons, or charges. Attach Price Variants to Plans, Addons, and Charges in Chargebee.
Examples
Here's an example to show how you can use variant pricing:
A SaaS company offers two plans—Standard and Premium. Due to market conditions, the company offers these plans at different prices for the same currency and frequency, depending on the customer's geography.
Plan Name | Price Points | |||
---|---|---|---|---|
Standard | Currency | Frequency | Price Variant | Price |
USD | Monthly | USA | $100 | |
USD | Monthly | Australia | $110 | |
USD | Monthly | India | $90 |
Plan Name | Price Points | |||
---|---|---|---|---|
Premium | Currency | Frequency | Price Variant | Price |
USD | Monthly | USA | $200 | |
USD | Monthly | Australia | $210 | |
USD | Monthly | India | $190 |
The following are the limitations of variant pricing:
To configure Variant Pricing on your Chargebee site, follow these steps.
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