Revenue

What is New MRR?

New MRR is the additional monthly recurring revenue earned from new subscriptions acquired during a month.

How is New MRR calculated?


            New MRR = Sum of MRR contributed by fresh subscriptions added during the month.
        
If you added 5 new subscriptions this month giving you revenues of $100, $200, $300, $400 and $500 respectively, your New MRR for the month would be $1500.

How should a business interpret New MRR?

New MRR is one of the most direct growth levers under your control to add new revenue by acquiring more customers. But keep an eye on your churn and expansion patterns to ensure that the revenue you bring in continues to stay and grow with you. Identify the acquisition channels that contribute to new MRR and invest in those to strengthen your net MRR growth.