Analytics

Chargebee integrates with various analytics tools to help you track and manage critical metrics such as visitor flow, sales funnel, and conversion rate.

Chargebee supports the following analytics solutions to track visitor information. This data helps you understand user behavior, semantics, and significant action points to improve your understanding of users.

Tracking pixels

Tracking pixels are 1 x 1-pixel images that help track visitors' actions on your website and measure the conversion of user activity. Ad channels like Facebook, Google Ads, and others provide tracking pixel code snippets that can be included on your website to track conversions and metrics for customers.

For more information on how to track pixels, see Conversion tracking pixels.

Facebook pixel tracking

The Facebook pixel is a code you place on your website. It collects data to help you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken action on your website.

Follow the steps to integrate Facebook pixel tracking with Chargebee checkout (In-app checkout).

Google Analytics

Google Analytics lets you measure your advertising return on investment (ROI) and track your video, social networking sites, and applications.

Learn more about Google Analytics in Chargebee checkout and portal tracking.

Follow the steps to integrate Google Analytics with Chargebee checkout (In-app checkout).

Google Tag Manager

Google Tag Manager (GTM) helps you centrally manage analytics and measurement tags on your sites using a web-based UI, reducing the coding effort required to deploy tag configurations.

Learn more about how to use Google Analytics via GTM in Chargebee checkout and portal tracking.