Download the full pricing teardown sheet, Everything we decoded, in one place.
Download the full pricing teardown sheet, Everything we decoded, in one place.
Explore how PLG startups to enterprise giants price AI features—and discover your next growth move.
PLG
Pay-per-unit
PLG
Pay-per-unit
SLG
Pay-per-unit
PLG
Pay-per-unit
PLG
Pay-per-unit
PLG
Pay-per-unit
PLG
Pay-per-unit
Hybrid
Pay-per-unit
PLG
Pay-per-unit
Hybrid
Pay-per-unit
PLG
Pay-per-unit
PLG
Tiered pricing
PLG
Per unit pricing
PLG
Hybrid Pricing
PLG
Flat Fee
SLG
Hybrid Pricing
PLG
Pay-per-unit
PLG
Pay-per-unit
PLG
Pay-per-unit, Hybrid Pricing
Hybrid
Pay-per-unit
Hybrid
Pay-per-unit
PLG
Flat Fee
PLG
Pay-per-unit
Hybrid
Flat Fee
PLG
Pay-per-unit
PLG
Pay-per-unit
Hybrid
Tiered pricing
PLG
Pay-per-unit
PLG
Pay-per-unit
PLG
Pay-per-unit
PLG
Pay-per-unit
PLG
Pay-per-unit
Hybrid
Usaged-based pricing
PLG
Pay-per-unit
Hybrid
Flat Fee
PLG
Flat‑fee subscription with a usage‑based credit system
Hybrid
Pay-per-unit
PLG
Usaged-based pricing
Hybrid
Hybrid Pricing
PLG
Pay-per-unit
PLG
Pay-per-unit
Hybrid
Pay-per-unit
PLG
Pay-per-unit
PLG
Pay-per-unit
Hybrid
Pay-per-unit
PLG
Pay-per-unit
SLG
Pay-per-unit
PLG
Pay-per-unit
PLG
Pay-per-unit
PLG
Pay-per-unit
PLG
Hybrid Pricing
Explore how PLG startups to enterprise giants price AI features—and discover your next growth move.
This pricing repository tracks how software companies across industries monetize AI capabilities. The data reveals distinct pricing patterns: design tools like Canva and Adobe charge per AI generation through credit systems. Productivity platforms like Notion and Jasper implement seat-based pricing with monthly AI capacity limits. CRM systems like Salesforce and HubSpot bundle AI into enterprise tiers while gating advanced features. Project management tools like Monday.com and Asana price AI assistants as paid add-ons. Support platforms like Intercom and Zendesk charge per AI-resolved conversation.
These pricing strategies reflect different approaches to the same challenge: balancing AI infrastructure costs with customer expectations. Companies bundle AI to drive adoption. Others charge separately to offset compute expenses. Some implement usage-based models that scale with customer value. The periodic table above organizes these approaches by category, making patterns visible across the AI pricing landscape.
The companies cataloged here use a myriad of pricing approaches. Credit-based pricing charges for each AI generation, image creation, or content output. Design and content tools adopt this when value connects directly to discrete outputs. Block or Capacity-based pricing includes AI in plans but caps monthly usage through word counts, generation limits, or API restrictions. Productivity and writing tools apply capacity limits to manage costs. Tiered access pricing reserves AI for premium or enterprise plans. Established platforms adding AI use this approach. Usage-based pricing meters AI consumption and bills for actual use. Developer tools and infrastructure platforms choose this model. Hybrid pricing combines base fees with usage charges or credit purchases, striking a balance between predictability and flexibility.
Pricing strategy signals market positioning. Companies that bundle AI treat it as a core differentiator and prioritize its adoption. Companies charging separately view AI as incremental value worth isolating. Companies implementing usage-based models align pricing directly with customer outcomes.
Pricing AI features requires infrastructure that handles multiple billing models simultaneously. Credit-based pricing requires systems that track consumption, apply rating logic, and generate itemized invoices that show customer usage. Usage-based AI pricing requires metering, capturing API calls, processing time, or output volume in real-time. Tiered AI access requires platforms that enforce entitlements and manage mid-cycle upgrades when customers reach their limits.
Chargebee Billing automates AI feature monetization across all pricing models and supports a variety of pricing models, whether you charge on usage, outcome, credits, or a hybrid approach. Set up usage-based billing with custom meters for AI consumption. Create tiered access with automated entitlement enforcement. Manage hybrid models that combine subscriptions, usage charges, and one-time credit purchases within unified customer records.
Competitive pricing data informs monetization decisions. When direct competitors bundle AI services while you charge separately, customers may perceive your pricing as unfair. When you bundle, but competitors charge per use, power users may generate less revenue than possible. Pricing above market rates can slow adoption. Pricing below market may signal inferior capabilities or create unsustainable margin pressure as AI costs scale.
This repository catalogs AI monetization approaches across company sizes and business models. Product managers reference examples when designing AI packaging. Finance teams use them for revenue forecasting. RevOps leaders consult them when configuring quote-to-cash workflows. The repository updates as companies adjust strategies, launch capabilities, and respond to competitive changes.
How should I price AI features in my product?
Price AI features based on how customers perceive value and your cost structure. For AI systems providing discrete, measurable outputs, such as images, articles, or analyses, consider credit-based or usage-based pricing. For AI enhancing existing workflows, bundle into premium tiers. For AI, where costs vary significantly by usage, implement metered billing to optimize costs. Test pricing with customer interviews and willingness-to-pay research before launch. Learn more.
What is the difference between AI credits and usage-based AI pricing?
AI credits create a common pool for multiple AI features with different costs. Customers spend credits across features like image generation, video processing, or content creation without tracking separate meters. The credit system handles cost variations behind the scenes—4K video might cost more credits than an HD image. Credits work when companies offer multiple AI features and need flexibility to adjust relative pricing.
Usage-based AI pricing charges directly for specific consumption metrics like API calls, characters processed, or images generated. Companies implement this through pay-as-you-go billing, prepaid usage packages, or base plans with overage charges. When companies have one clear value metric, usage-based pricing avoids the complexity credits introduce.
Should I bundle AI features or charge separately?
Bundle AI features when they are core to your value proposition, and you want to maximize adoption. Charge separately when AI provides incremental value beyond your core product, costs vary significantly by usage, or you need to offset substantial AI infrastructure expenses. Many companies start with bundling to accelerate adoption, then add usage limits or premium AI tiers as costs become clearer.
What billing infrastructure do I need for AI pricing?
AI pricing requires metering systems tracking consumption events like API calls, generations, or processing time. Rating engines calculate charges based on pricing rules. Credit-based models need balance management, while tiered access requires entitlement enforcement. Invoice generation must itemize AI usage clearly. Upstream integration with CRM and CPQ systems ensures accurate quoting and entitlement syncing. Downstream integration with accounting systems handles deferred revenue, usage recognition, and audit trails for compliance. Learn more about AI monetization and billing strategies.
Chargebee automates billing, revenue recognition, and customer management for every AI pricing model, from simple credit systems to complex hybrid structures with usage-based components and tiered access.
See how Chargebee handles AI pricing: Schedule a demo to explore how Chargebee meters AI consumption, manages credit balances, enforces entitlements, and scales as your AI features grow.