With the SaaS market set to top $150B in 2020, there is a larger playfield for SaaS businesses to scale rapidly
But according to a report by IDC, businesses lose 30 percent to inefficiencies in their revenue operations workflow.
To ride on the SaaS wave, businesses would need to get more efficient in revenue operations and grow predictably to put themselves on the hyper growth trajectory.
There is an undeniable shift in how organisations perceive Revenue Operations. According to a LinkedIn data analyzed by SiriusDecisions, between 2018 and 2019, the number of postings for Director roles in RevOps has grown by 90%.
While we are at it,
- Who worries about revenue operations? Is it just your Marketing and Sales teams or is it more than that?
- Since revenue is the north star metric at any point, should it be a function that comes into play after a point of scale? Or should it be a strategy that is internally baked in how a revenue practitioner thinks?
InsightSquared, a specialist in marketing and sales analytics, published some of the popular interpretations of Revenue Operations across RevOps practitioners.A trend that stands out is how RevOps is seen as the coming together of Sales, Customer Success, and Marketing Operations
Is that all to the picture? If not, what's at stake due to the missing puzzle piece?