How is total MRR metric in RevenueStory calculated?

Total MRR

Monthly recurring revenue earned from subscriptions.

Explanation of metric

A trend line depicts the total predictable Monthly Recurring Revenue earned from Customers.

A point-in-time indicator is also available for this metric. This KPI represents the Total MRR of subscriptions in the current period. It also compares the Total MRR for the previous period and percentage change across both periods.

How it's measured

Total MRR = Total MRR of Subscriptions during the period Note:
Included in Total MRR

• Revenue from Recurring Plans and Addons
• Recurring Coupon discounts
  Included in Total MRR (If Configured)
• One time coupons
• Metered charges
• Non-recurring Addons (as per configuration)
  Excluded from Total MRR
• Setup fee
  -- Credit adjustments
  -- Any non-recurring ad-hoc charges
  -- Amount charged towards tax

Reading

Up: Good

Interpretation

• It depicts the health of a business, something an investor will look at before investing in the business. Total MRR is the north star metric that should increase in order to maintain sustainable growth.
• Example: In a given period, 200 subscriptions are on Plan A ($50/Month) and 50 subscriptions has a recurring Addon ($10/month) MRR = (200 x 50) = $10,000 Recurring Addon = (50 x 10) = $500 Discount per Subscription = $10 Total Discounts = (200 x 10) = $2,000 Total Set up Fees = $700 Total MRR = (10,000 + 500 - 2,000) = $8,500

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