If the runaway success of Slack is any proof, it's that word of mouth marketing has never been more alive!
Patrick Barnes from Advocately had a similar revelation at his previous company, where he was the VP of Sales. They found that leads with the highest conversion rates were those that came up from review sites or customer referrals versus outbound or organic leads.
His pursuit to find the happiest customers who would refer other customers, paved way to the idea of building an advocacy platform.
Ideas led to conversations. And 250 conversations later (yes!), Patrick and Lachlan validated the actual need for such an advocacy marketing platform. And hence, Advocately came into existence.
As an early stage company, Advocately launched with Stripe Atlas. They researched for easier ways to handle recurring billing and their research led them to Chargebee.
"We were reviewing a couple of billing providers and raised a support ticket, simultaneously with all of them. Chargebee got back to us within 5 minutes. And their mature product plus pricing was a huge win for us."
In early 2016 Advocately started using Chargebee to manage their subscriptions and payments.
When you're starting out, it's natural that most companies make do with a patchy billing solution that they put together.
Ask Patrick on why Advocately didn't go down the same route, he says, rather succinctly, "Use your resources for something else. Salesforce still continues to build its product. There's always something useful that you can add to your product. Build what you set out to."
Teams of all sizes and shapes use Chargebee to manage their subscription and billing ops. Sign up for a free trial today and your first $100K revenue is on us!
P.S. We're happy customers of Advocately and would highly recommend their advocacy marketing platform :)
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