What is Average Revenue Per Paid Subscription by Country metric in RevenueStory?

Average Revenue earned Per Paid Subscription per month segmented by Country.

Explanation of metric

• A table breaking down the Monthly Recurring Revenue generated by each paid Customer segmented by Country.
• Average Revenue Per Paid Subscription (ARPPS) is used interchangeably with Average Revenue Per Account (ARPA) and Average Revenue Per Unit (ARPU).

How it's measured

Reading

Up: Good

Interpretation

• High ARPPS from a Country indicates a substantial value from a product/service for the customers of that Country. Observe this metric in conjunction with LTV for that Country to understand the long-term value addition.
• Example: In a given period, 200 Customers are on Plan A ($10/month) and 300 Customers on Plan B ($20/month) are from the same Country. Total MRR = (200X10)+(300X20) = $8,000 Number of Active Paid Subscribers = (200+300) = 500 Average Revenue per Paid Subscription by Country(Country) = 8000/500 = $16.00

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