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What is Total Customers metric in RevenueStory?

Number of active customers during the period. This is the total number of active customers during the period.

How it's measured

Total Customers = Count of customers with atleast one ACTIVE Subscription during the period.Quick Ratio = (New MRR + Expansion MRR)/(Downgrade MRR + Cancellation MRR)

Note: Does not include TRIAL Subscriptions

Reading

Up: Good

Interpretation

It represents the total number of individual customers over a period of time. It is usually an acquisition metric.

Click here to know about other metrics.

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