What is Average Revenue Per Subscription (Overall) metric in RevenueStory?

The Average Revenue earned from all including free Subscriptions.

Explanation of metric

Point in time indicator of the Average Monthly Revenue generated from all Subscriptions (Free and paid).
Average Revenue Per Subscription (ARPS) is used interchangeably with Average Revenue Per Account (ARPA) and Average Revenue Per Unit (ARPU).

How it's measured

Average Revenue Per Subscription = [(Total MRR)/ (Total ACTIVE Subscriptions)]

Note:This metric is for ACTIVE Subscriptions only.

Reading

Up: Good

Interpretation

ARPS is a key indicator. It is necessary to maximize this number by driving Customers to move to a higher priced Plans. Increasing pricing once a year helps improve ARPS. Increasing ARPS directly increases Total MRR without having to add new Customers.
Example: In a given period, Average Revenue Per Subscription is calculated as: Total MRR (Free & Paid) = $50,000 Number of Active Subscriptions = 1200 Average Revenue Per Subscription = (50,000/1200) = $41.66

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