What is Recurring Cashflow metric in RevenueStory?

Recurring Cashflow and Total Recurring Payments metrics mean the same.

Total value of successful payments received against recurring invoices during a specific period.

Explanation

Summary of the total amount receivable from the invoices in posted, payment due, and not paid state.

How it's measured

Recurring Cashflow = Total sucessful payments received against recurring invoices.

Reading

Up: Good

Interpretation

Recurring payments are the major source of cash in-flow for subscription businesses. Always keep a close eye on this. A decrease in cash flow could be because of lower revenue or an inefficient collections mechanism. Look at this in conjunction with your total revenue and outstanding receivables for the period.

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