Why expected revenue is less than received?

Scope

Why expected revenue is less than received?

Summary

Expected Revenue is [Received revenue (default) + Upcoming renewals (default) + Trial and Future subscriptions with cards (optional) + Monthly revenue calculations (optional)]

whereas Received Revenue is [(Total value of successful Payments) - (Total value of successful Refunds)]

Solution

Expected Revenue

It includes Received and Expected Revenue from upcoming renewals (tax included) as of date. Trial conversions and future activations with card and payment due invoices are optional. Expected Revenue delivers a reliable forecast of future sales for many companies. It is the Revenue expected from trial and future subscriptions. The term "expected revenue" refers to the forecast amount of money the company will earn from sales, services, and additional income streams. "Revenue" includes all money earned before it is divided into salaries, marketing payments, expenses, and so forth. Setting an expected revenue figure helps sales and increases the overall Revenue.

Received Revenue

Received revenue is the income received from sales of goods or the provision of services. In accounting, the terms "sales" and "revenue" are used interchangeably to mean the same thing.

Note: Your received revenue metric now refers to the net cash flow received for your business and excludes the refunds (if any) processed for your site. As a result, you may see a drop in your received revenue metric going forward.