Email is a prime channel of communication with your customers. Chargebee can send emails to your customers on your behalf. The emails can be triggered for subscription, payment & invoice, customer retention and self-service related events. With Chargebee, you can customize the style, template and content of the email notifications that Chargebee sends to your customers. The emails will be compatible and responsive across all platforms. You can customize your emails and enable them individually.
Every email that your customer receives should look and feel like it's been sent by you.
Chargebee gives you the option to customise the way your email looks. This will help you align the emails that are sent by Chargebee with your branding.
To know how to set up your branding with Chargebee, check out Chargebee's Branding page.
Logo displayed on an invoice can be changed only in the Branding page. You can no longer change the logo in an invoice in Customize Invoice & Credit Note Settings page (by navigating to Settings > Customize Invoice & Credit Note). The existing logo will show up in your branding page.
All of the emails you send out should look uniform. The master template allows you to customize elements that appear across all the emails you send out so they remain consistent from your customer's point of view.
Once the branding is in place, here you get to choose the information each email should contain by default. To get there, navigate to Settings > Configure Emails and Invoices > Email Notifications
You will find the option to ‘Customize Master Template'.
Here's what you can configure in the master template:
This feature helps you set up profiles of the senders. A Sender Profile consists of an email address, name, reply to and a signature; this information will be added to all the emails that are sent from this profile.
The logo/icon that you have configured in Chargebee's Branding page will be displayed in the header. You also have the option to add a normal text in the header in the template.
You can choose from the logo, icon, or normal text to be displayed at the top of your email and set its alignment.
You can override these details at the individual email notification level, if you want a particular email to break convention.
Include one or more cc/bcc email addresses which are comma separated.
You can override the email address at the individual email notification level.
You can configure a default subject prefix which should be used for all emails.
Footer consists of 3 sections, where you can:
You can override the details at the individual email notification level.
Once the template is ready, you can send a test email to check how the email will look on the other end.
The email notifications sent to your customers, by Chargebee, are broadly categorized into four:
Within each category, there are default email notifications available.
You can either edit, make changes to the default email notifications or create your own email notifications.
The ‘Add Notification' option in each category will allow you to create emails. You can create your own emails based on the events in each category. The following are the features you can use:
Customising Email Content: You can either edit the default content, or add your own.
Mail Merge fields help you add further information you want to display in the subject and the mail body. You can setup a fallback for cases where in case value is not present.
Segments: Here, you set the targeted audience of the email. There are preset filters you can choose from. You can also create your own filters by clicking on the ‘Manage Filters' option and choose a custom segment to whom the email should be sent.
Read further to know more about setting up Segments.
Add Text : You can add text content.
Insert Image: Adding an image to the email is made easy with this option.
Add Button: You can add buttons in the email. You can name it and attach a link to it.
Add Section: The following sections can be added to an email:
Draft: The changes you made to the email will be saved automatically and you can work on it later if you'd like.
Send Test Mail: You can send a mail out to preview how the email looks.
Send to Account Contacts/ Send to Billing Contacts: You can choose whether to send to Account / Billing
contacts which contact the email should be sent. Click here to know how to set account contacts and billing contacts for a customer.
Import HTML: To send emails in a format that you've designed, instead of using Chargebee's templates, you can paste the HTML code for the email using this option.
Publish: Once you're ready with the final draft and are ready to send the email out, you can choose this. This option will ideally enable the new email notification and start sending mails to your customers.
You are likely to have had troubles in the past in sending emails to a specific segment of customers, maybe to send a reminder, or an offer, or even an invoice.
Chargebee allows you to filter/segment your customers the way you like, so you can create and send targeted emails.
Segments are customised filters that help you filter your customers. You can add multiple filters to create one segment.
In email notifications, segmenting your customers will help you set a target audience for a specific email.
To create an email and send it to a segment of customers, follow the steps below:
Step 1: Click on ‘Add Notification' option and choose the event which the email is being sent for
Step 2: Click on ‘Manage Segments'
Step 3: You will now find a list of filters and an option to ‘Create New Filter'
Step 4: You can now create filters with desired search criteria and these filters will be used for Segments.
The filters will vary based on the context of the email.
There are a list of events that occur when a customer checks out through Chargebee - subscription is created, payment is processed, invoice is created, and a customer profile is created.
Chargebee will send one email when a customer checks out containing customer and subscription info, invoice info, payment info based on details relevant for each customer.
Chargebee will not send an email notification for each event individually.
Here's a sample scenario -
A subscription is created and payment is successful:
In version 1 of Email notifications, four (4) emails will be sent (assuming all the notifications are enabled in your email settings):
In version 2 of Email notifications -
Scenario 1: Assuming all the notifications are enabled, only one email will be sent.
Scenario 2: Assuming ‘Subscription Created' notification is disabled, only one email will be sent.
Scenario 3: Assuming ‘Subscription Created' notification is enabled, and target segment is ‘PRO Plan' customers alone and only one email will be sent.
Email notifications can be sent out to your customers using either Chargebee's SMTP server or your own SMTP server.
To know more, visit Chargebee's SMTP Configuration page.
Sending reminders and follow-ups are helpful for you as well as your customers. With Chargebee, you can send emails to remind and follow-up about subscription, payments and retention.
You can set up reminders to be sent to your customers in the following events:
To add a reminder, you should navigate to the specific event in the category of emails and choose to add a notification. You'll then be asked to choose the reminders and give the number of days as well as the segment of customers to be sent to.
If you would like to remind your customers about an upcoming event, Chargebee offers automatic email reminders, which you can configure to go out at a particular day before the event.
You can set up follow-ups for the following events:
To add a follow up, you need to navigate to one of the events mentioned above, and choose the follow-up email. You have to the mention the number of days after the given event and also the segment of customers who will receive the email.
A recurring payment can fail due to one or more reasons. Dunning is way of re-trying to capture a payment that is due. To know more about dunning and how it is set up in Chargebee, check out this page.
You can send multiple mails during each dunning attempt. To configure the email notifications and their content, navigate to Settings > Email Notifications > Invoices and Payments > Payment Failures and Dunning Profiles.
After setting up how dunning is managed in your Chargebee app, here you can configure and enable email notifications that need to be sent for each online and offline dunning attempt. You can send separate notifications with exclusive content for each attempt.
Here's what you can do with the dunning email notifications:
How to upload logos in the new version of the Email Notifications?
To configure branding in Chargebee, navigate to Settings > Configure Emails and Invoices > Customize Styles and you'll be given the options to add a logo. To know more, checkout Chargebee's Branding page.
On what events can you set up reminder and follow-up emails with Chargebee's email notifications?
Chargebee sends emails for trial reminders and follow-ups, subscription renewal (reminder), payment method expiration (credit/debit card expiry), subscription expiry as well as subscription cancellation. Here's a summary: