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Variant Pricing Overview 

Introduction 

Variant Pricing allows you to configure different prices for various user segments, making it a powerful tool to optimize pricing at a segment level while maximizing conversion and revenue. This feature enables businesses to manage multiple price variations of a product or service based on variables such as geography, acquisition channel (e.g., website or email), product attributes (e.g., t-shirt size), partners, and moreā€”all within a single item (plan, addon, or charge) in the Product Catalog.

By leveraging Variant Pricing, you can:

  • Sell different variants of the same product or service in one listing.
  • Manage plan or addon pricing that varies based on customer segments, location, channels, and more.
  • Experiment with different plan or addon trial periods and billing cycles, and run A/B tests to measure the performance of different product versions.
  • Use it as a rudimentary method to gauge the price responsiveness of different user segments, helping you refine your pricing strategy for better market fit.

Price Variants 

Price Variants help you create variations of the same plan or addon for the same currency and billing frequency combinations. It is a unique identifier that helps you differentiate Price Points with the same billing currency and frequency. A single price variant can be attached to Price Points across multiple plans, addons, or charges. Attach Price Variants to Plans, Addons, and Charges in Chargebee.

Examples

Let's look at an example to better understand how variant pricing can be used.

A SaaS company offers two plans - Standard and Premium. Due to market conditions, the company offers the plans at a different price for the same currency and frequency based on the geography of their customer.

 Plan Name

Price Points

Standard

Currency

Frequency

Price Variant

Price

USD

Monthly

USA

$100

USD

Monthly

Australia

$110

USD

Monthly

India

$90


 Plan Name

Price Points

Premium

Currency

Frequency

Price Variant

Price

USD

Monthly

USA

$200

USD

Monthly

Australia

$210

USD

Monthly

India

$190

Limitations 

The following are the limitations of variant pricing:

  • Variant Pricing is compatible with Product Catalog 2.0. This feature is not backward compatible with the earlier version.
  • You can add up to 100 price variants per site (Live or Test) separately.
  • This feature does not support sales-driven flows (creating a subscription via the CRM) in a few CRM integrations such as Salesforce CPQ, HubSpot Q2C, and more. It is only supported in the Salesforce integration.
    Note: Contact Support to enable and try out the latest salesforce integration package.
  • Switching variants for items in a subscription is not fully supported in the self-serve portal.
  • Setting up differential pricing at a price variant level is not fully supported.

Getting Started 

To configure Variant Pricing on your Chargebee site, follow these steps.

  1. Enable Variant Pricing
  2. After enabling Variant Pricing, you can proceed with the below steps:
    1. Create Price Variants
    2. Attach Price Variants
    3. Manage Price Variants
  3. Impact of Variant Pricing on Features
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